BBW SHOP is a new organic skincare company producing 100% natural products for use on the face, body and hair. Believing in the pure plougher of plants — each blend is gentle on the skin, vegan-friendly and always ethically sourced.
The brand identity needed to be reflective of their organic approach and visual designed to feel beautifully natural and premium. Simplicity was key, with a soft colour palette taking inspiration from both the forest and shore — paired with clean typography and delicate illustrations.
The platform is fully optimised to represent the new skincare range alongside the existing products in a rich, engaging, manner, with clear paths to purchase and brand-enhancing messaging at all customer touchpoints. The Responsive UX Design facilitates seamless functionality across mobile, tablet and desktop, as well as positioning the brand with comprehensive e-commerce functionality and clear scope for growth.
2018
Skills: Ps / AI / Word Press / CSS
Live web: www.british-beauty.com
